A multinational called LoveStar has put Iceland on the map by marketing death and programmed love. Indridi and Sigridur are cordless individuals in this technological community which they believe in until a letter arrives from the powers that throws their lives into disarray. They were not meant for each other and Sigridur is summoned north to Oxnadal Valley, where the LoveStar logo shines behind the clouds over a vast pleasure ground, to meet her only love. As soon as the lovers start to deal with the consequences of the letter, LoveStar, the founder of the company, is about to make the greatest discovery of his life.

A fantasy about a society in which the principles of marketing and technology rule supreme, but still fail to suppress man’s deepest and most ancient instincts: love and lust for life.

AWARDS

• Special citation, Philip K. Dick Award 2013, USA
• The Icelandic Booksellers‘ Prize 2002
• DV Cultural Prize for Literature
• Nominated for The Icelandic Literary Prize 2002
• 2016 Grand Prix de l’Imaginaire
• Selected as one of five Orwellian dystopias of the 21st century by TheConversation.com
• Selected as 1 of the 10 most interesting novels of 2016, by Huffington Post
• Ted speaker-recommended book of the year 2017

“Very entertaining, very funny and original concepts.
I had a great time reading this book.”
BREAKFAST TV, CHANNEL 2

“Orwell, Vonnegut, and Douglas Adams are felt on every page,
though Magnason is never derivative. His satire and insightful
social commentary sweeten the pot and the sheer wackiness
of Magnason’s oversized imagination is invigorating.”
PUBLISHER’S WEEKLY (STARRED REVIEW)